Brothers the spade industry receive take "become oneself manner, the adult reach oneself" "double" to become the enterprise culture as the core idea, and applies it in each stratification plane, including company internal management, company and customer relations, company and society's relations, company and competitor relations, as well as company and other profession collaborators' relations.

"Becomes oneself manner" including two aspects implications, at the same time refers "consummates unceasingly and expands own goal, is for serves well the customer and the society"; On the other hand refers "only then consummates unceasingly and grows strong oneself, can well for the customer and the social service, can help and facilitate others realization value".

"The adult reaches oneself" then is refers to "only then the achievement and help other people, only then provides satisfaction for the customer the service, creates the wealth for the society, can the ultimate development and consummates oneself".